Doing Business in China

Unit code: BBC2005 | Study level: Undergraduate
12
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Online Real Time
N/A
Overview
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Overview

As the Chinese economy grows, so too does its importance in the global marketplace. Effectively engaging with China’s business and economy require a diverse set of skills, including a thorough understanding of Chinese history, society and culture, and how these influence contemporary business practices. This unit introduces students to Chinese social, political, legal and economic systems. It examines the business environment with a focus on developing practical skills and knowledge of Chinese business practices, including business culture and communications, business negotiation, organisational structure, and decision making. The unit focuses on providing a deeper understanding of China, taking a broader holistic view by engaging multidisciplinary expertise to further enhance graduate capabilities in working in China and/or negotiating with Chinese businesses.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Contextualise the historical, political, legal, economic and socio-cultural aspects of China’s business environment in relation to Chinese business organisations and management practices;
  2. Critically review the contemporary business environment in China, and its implications for foreign firms and managers;
  3. Synthesise multidisciplinary theories and models as they apply to modern Chinese business landscapes;
  4. Critically evaluate the issues confronted by firms doing business in the China, and investigate the uniqueness of the Chinese market, organizations, and social structure in developing market entry strategies; and
  5. Deliberate on cross-border international business management approaches and strategies in China.

Assessment

For Melbourne campuses

Assessment type: Test
|
Grade: 15%
Online Quiz
Assessment type: Project
|
Grade: 20%
Progressive Assessment-Stage 1: Project Plan
Assessment type: Project
|
Grade: 20%
Progressive Assessment-Stage 2: Market Analysis
Assessment type: Project
|
Grade: 25%
Progressive Assessment-Stage 3: Business Plan
Assessment type: Presentation
|
Grade: 20%
Progressive Assessment-Stage 4: Business Plan Pitch

Required reading

Selected journal articles and contemporary international business case studies sourced from international business journals, including: The Economist, Asia Pacific Business Review, Journal of Asia-Pacific Business.

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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